Welcome to SEO Bacics, Part 6. Today’s topic is : Your Five Steps to SEO Success.
In the last 5 parts of SEO Basics we talked about SEO, what is is, why it is important, etc. In part 5 we touch upon the perceived SEO roadblocks that you may have, not knowing which way to go, not a techie, no time, no money, don’t know where to start, etc. In part 6 I am going to show you the five steps to your seo success. Simply watch the video below.
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Welcome to SEO Bacics, Part 5. Today’s topic is : Perceived SEO Roadblocks.
In the last 4 weekly issues we talked about SEO, what is is, why it is important, etc. In part 5 I would like to touch upon the perceived SEO roadblocks that you may have – not knowing which way to go, not a techie, no time, no money, don’t know where to start…
Watch this free webinar SEO Basics recording for more detail. Enjoy it.
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Welcome to SEO Bacics, Part 4. Today’s topic is : Why SEO.
In the last 3 weekly issues we talked about SEO and the importance of keyword research and proper keyword selection before you begin working on your website and optimizing it, on-page, for Google or any other search engine to ensure relevance recognition. We covered the topic of off page SEO and the importance of building links pointing to your website to help increase your website importance and hence its page rank. Last week we also talked about the criticality of competition research prior to making your final keyword phrase selection.
Now that you know what all these terms mean, I want to explain why they are all important. Therefore, the topic this week
is why SEO. Well, there are many reasons why each one of us should be worrying about SEO, but I want to point out 2 reasons only
1. The main benefit of SEO is that when our websites are SEO optimized and therefore rewarded with placement on page one of Google, let’s say, we are going to get traffic. No matter how fabulous your website is, if you don’t get traffic to it, you may as well not have it. Traffic is key. No traffic, no visitors, no sales. It’s that simple. That’s the main reason why you need SEO. If you want to make sales online or find more customers for your business, generate leads, etc., you need traffic and SEO gives you traffic.
2. Another major benefit is that the traffic coming to your website from the natural placement in the search results is free.
If you have already paid for advertisement, you know how expensive it can be. Well, with SEO this traffic is now FREE.Not only that, if your website is SEO optimized, your paid advertising cost will be lower. Either way, you are going to save yourself money for advertising.
Watch this free webinar SEO Basics recording for more detail. Enjoy it.
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Anyone who’s learnt the basics of SEO has come across the two little words – meta tags. Some argue that meta tags are important, whilst other dismiss their use altogether. Here’s what you need to know about meta tags, their importance and their use.
Back in the early days of search engine optimization (SEO), any given website’s ranking in the search engines relied heavily on on-site optimization factors. These factors included, first and foremost, meta tags, as well as header tags, keyword density, and so forth.
As search engines have evolved, they have moved weighting away from on-site factors and towards off-site factors (as well as a host of other tiny factors). For this reason, meta tags no longer carry the weight that they used to, but certainly do still serve a very important function.
Meta tags are broken into three tag types – “heading”, “keywords” and “description”. We’ll look at all three separately.
The heading tag is what is displayed in the actual header of the internet browser (be it Internet Explorer, Firefox or Safari). This tag is considered the most important of the three and is best utilized to reflect the keywords that the page is attempting to rank for. This tag is also the tag that shows up as the heading in a search result, so make sure that it includes your keywords, and an attractive copy t o catch the searcher’s attention!
The keywords tag is pretty self-explanatory. This is used to reflect the keywords that best describe the page itself. Its best practice to insert your keywords in this tag, in the order of highest importance to lowest importance – separated by commas. There’s ongoing debate as to how many keywords you should or shouldn’t use in this tag, but the best bet is simply to play around. Don’t fret too much over this element.
The last of the meta tags is the description tag. This tag is what is reflected under your heading tag in the search engine results (although some search engines mix and match this with other information). You need to see this tag as your opportunity to lure visitors through to your website, so try to make it as compelling as possible, and sprinkle your keywords throughout the copy if at all possible. See it as a little classified advert!
And that sums up the long and short of meta tags. As mentioned, although they don’t carry the weight that they used to, they’re still an essential tool in the webmaster’s tool kit. Make sure that you create customized meta tags for each page on your website, and don’t be afraid to get creative about how you write your copy for the description tag!
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When you’ve got an internet site then you definitely already know the importance of traffic. Visitors is to Web advertising and marketing as location is to real estate. It’s the one thing that basically matters. If you can not generate targeted visitors to your website, you’ll not make any sales.
Normally the owner or designer of the web site is the individual designated to drive traffic to the site. The chief ingredient in generating site visitors is the search engine. Of coarse, you need to use promoting, but it will cost you. Utilizing the search engines to generate targeted (interested by your product) visitors is the least expensive method known.
Unfortunately, many web site homeowners do not perceive the significance of search engine visibility, which results in traffic. They place more importance on producing a “fairly” website. Not that that is unhealthy, however it’s actually secondary to go looking engine placement. Hopefully, the following record of widespread mistakes, made by many website house owners, will provide help to generate extra targeted site visitors to your site…in spite of everything, is not that what you want.
1. Not utilizing key phrases effectively.
That is probably one of the crucial vital space of website design. Select the correct keywords and potential prospects will find your site. Use the fallacious ones and your web site will see little, if any, traffic.
2. Repeating the same keywords.
When you use the identical key phrases time and again (referred to as key phrase stacking) the search engines might downgrade (or skip) the web page or site.
3. Robbing pages from different websites.
How many occasions have you ever heard or learn that “that is the Internet and it is ok” to steal icons and text from web sites to use in your site. Don’t do it. Its one factor to be taught from others who’ve been there and one other to outright copy their work. The major search engines are very sensible and usually detect web page duplication. They may even stop you from ever being listed by them.
4. Using keywords that aren’t related to your website.
Many unethical web site homeowners attempt to gain search engine visibility by using keywords that have nothing in any respect to do with their website. They place unrelated key phrases in a web page (comparable to “intercourse”, the title of a identified celebrity, the recent search topic of the day, etc.) inside a meta tag for a page. The keyword would not have something to do with the page topic. However, because the key phrase is standard, they assume it will enhance their visibility. This technique is considered spam by the major search engines and may cause the web page (or typically the whole web site) to be removed from the search engine listing.
5. Key phrase stuffing.
Considerably like key phrase stacking listed above, this means to assign multiple key phrases to the outline of a graphic or layer that seems in your website through the use of the “alt=” HTML parameter. If the search engines discover that this textual content does not really describe the graphic or layer it will likely be considered spam.
6. Relying on hidden text.
You may be inclined to assume that if you can not see it, it doesn’t hurt. Wrong…. Do not try to conceal your keywords or key phrase phrases by making them invisible. For example, some unethical designers my set the key phrases to the same shade as the background of the net web page; thereby, making it invisible.
7. Relying on tiny text.
That is another version of the merchandise above (counting on hidden text). Don’t try to disguise your keywords or keyword phrases by making them tiny. Setting the text measurement of the keywords so small that it might probably barely be seen does this.
8. Assuming all engines like google are the same.
Many people assume that every search engine plays by the same rules. This isn’t so. Each has their very own rule base and is topic to alter anytime they so desire. Make it a point to be taught what every main search engine requires for prime visibility.
9. Using free web hosting.
Don’t use free internet hosting if you’re really severe about growing website site visitors through search engine visibility. Many occasions the major search engines will get rid of content from these free hosts.
10. Forgetting to test for missing web page elements.
Be certain that to verify every web page in your web site for completeness, like lacking hyperlinks, graphics, etc. There are sites on the web that may do this for free.
That is just a few of the methods and methods that you must avoid. Don’t give in to the temptation that these methods will work for you. They may do more hurt than good to your website.
Not only will you spend weeks of wasted effort, you could have your website banned from the search engines forever. Invest a little bit time to learn the proper techniques for increasing search engine visibility and your web site visitors will increase.
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How much do you comprehend about the phrase SEO copywriting? Search engine copwriting is merely the act of trying to write content that will appeal to the search engine results and also appeal to your site’s readers. However, there is a chance that if you write your copy without this in mind, you could damage your search engine results. So the object would be to create great copy for your prospects, but then amend it just enough so that the search engines rank it well simultaneously. It involves using appropriate keywords in your content so that it helps you in optimizing your site to rank better. Effective SEO copywriting doesn’t mean you should try to stuff as many keywords as you can onto your site just to aim at higher rankings. Where possible, try to aim for a keyword density of around 3%, as any higher than this could be seen by search engines as spamming. SEO copywriting is different to writing regular copy that appeals to your visitors, because you still need to be sure your readers are getting good information even while you’re working to appease the search engines. It will take you some time before you are able to perfect SEO copywriting. Below are some helpful tips designed to strengthen your SEO copywriting skills. For example, if your site is about selling products on Info Prodigy, then the content that supports it should not only be appealing to the human readers but also to the search engines.
Writing content for the search engines is a specialized art and demands more than simply writing well. When you are doing SEO copywriting, you have to make sure your content is search engined optimized. First of all, you have to target certain keywords before you even begin writing your copy. When you are writing for the purpose of giving the search engines the kind of content they like, you have to focus quite a bit on keyword research. You have to remember that you are writing for both the search engines and the people who will be reading your copy, so you have to make it informative and entertaining. If, for example, you have a site that is about weight loss, you would research this subject and create a list of as many keywords related to weight loss that you could find. As you put together your keyword list, keep in mind that very broad keywords have lots of competition and you can rank better and get more traffic with less competitive ones. So in short, the backbone of your SEO copywriting is the keywords you select, because ultimately that’s what decides how well you rank. Attractivley organizing information with bullet points is another easy copywriting tip. This breaks your content down into chunks of information that can be easily read and understood by readers. Do this so that your content is attractive and doesn’t clash with the design of your page. It will be easier for your readers to scan from one section of information to the next, and they will no trouble with grasping your points. One of the elements that search engines value and take into consideration when ranking a page is bullet points. So doing this enables a reader to easily read your copy and not feel stressed out while simultaneously handing the search engines what they need. For instance, if you’re targeting the Info Prodigy Review niche, then you should stick to it when creating the content and be relevant.
Try to ensure you always provide high quality information wherever possible. The people who come to your site are searching for good value content that helps them in some way. Use however many words it takes to explain the information you’re giving in the right way. The more content you have, the better it is. Search engines look for sites that offer the right content to suit their users’ needs. By skimping on the amount of content you offer visitors, you’ll be ignoring the very same thing search engines value in high ranking sites. Don’t wander off topic too far, as you risk making your content too confusing. Stick to the main topic and this will increase your content’s relevance.
In conclusion, the art of SEO copywriting is to be able to produce content that the search engines find relevant yet that people will also enjoy reading. Last but not the least, you should know the niche that you’re writing about like the back of your hand. If your site is about Info Prodigy Bonus, then you should have complete knowledge of the subject in order to write the best content.
Welcome to SEO Bacics, Part 3. Today’s topic is : What is Off Page SEO. Enjoy it.
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Welcome to SEO Bacics, Part 2. Today’s topic is : Why Keyword Research. Enjoy it.
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Welcome to SEO Bacics, Part 1. Today’s topic is : What is SEO, anyway? Enjoy it.
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Whatever technique you are using to get traffic to your site be it SEO or article marketing or social networking or PPC or anything else contextual, you know how important keyword research is in getting visitors to your site don’t you? There are a bunch of products that can automate this task but you’re on a tight budget and you want to get free keyword research to optimize your efforts.
Well free is a relative term. There are free tools but it means you have to put the time into using them and your time really has a cost. But when you’re first starting out it makes sense to use the free keyword tools just so you understand how the process works. It will help you evaluate the pay for products when you finally decide to go in that direction.
Over 80% of all traffic starts as a search which means you want to do whatever you can to be on the first page of that search engine, preferably above the fold because that’s as far down as 70% of the visitors go. Getting to that position is not only about using the correct keyword optimization but it is an important starting point.
So how do you rank on page 1? It starts with an idea for content. That content can be for the website or an article but this is the stuff that you want to rank for. Decide on a broad keyword for the article and then run it through one or two of the free tools to get keyword phrase ideas.
So where are these free keyword research tools? There are two that are very popular, Google’s External Keyword Tool and the free version of WordTracker. The two big differences between these tools is that Google will undoubtedly have more keywords listed but they will not have that great a list of long tail keywords. The second difference is Google will express the number of searches monthly while WordTracker shows daily.
So let’s say you have a site that promotes dog supplies. You might consider a piece of content on dog training because you have a number of products that fit into that category. Go to Google External Keyword and enter the general term dog training.
You’ll notice you get a long list of keywords and that dog training gets over 1.5 million searches each month. If you then open another browser and Google dog training you’ll see there are over 45 million results. Two things are important here. First broad keywords are not buying keywords, they are used by people looking for free information. Secondly, this keyword just has way too much competition with 45 million returns.
If you scroll down a little further you’ll find electric dog training collar wit a little over 5,000 monthly searches. Do a Google search on that term and you’ll get 45,000 returns. Now we’re talking. The longer tail keyword is looking for a specific need to be filled, one that might be filled by your products. This is a better buying keyword.
Now if you did that same drill on WordTracker you would likely find even longer tailed keywords. The search volume won’t be as much but the keywords are buying keywords.
The last thing to check is the competition for the keyword. Some people will tell you to place the keyword in quotes and find the results of pages that have that exact keyword phrase. You can do that if you like but how many people do you know that search that way? None right?
What’s important is to see who is on the first page and if you have a chance to bump them. Firefox has a free SEO plugin that will show you the page rank and much more for each return.
If the first page is dominated by .gov, .edu or Wikipedia returns, you probably will not stand a chance because those will be considered authority sites. If however, you see articles from article directories or sites with a PR of 2 or less, give it a shot.
Yes all this is time consuming but that’s the cost of free keyword research.
