Welcome to SEO Bacics, Part 7. Today’s topic is : Summary of the Keyword research Process for best SEO results. 

In the first 4 parts of SEO Basics we talked about SEO, what is is, why it is important, etc. In part 5 we touch upon the perceived SEO roadblocks that you may have, not knowing which way to go, not a techie, no time, no money, don’t know where to start, etc. In part 6 I showed you the five steps to your seo success. Sn part 7 I would like to summarize for you the keyword research process, because it is way too important to not do it right. Just watch the video below and I will see you on the other side.

Here is the tool that I use for 100% keyword research automation.

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Technorati Tags: Information Marketing, Internet Marketing, Keyword Research, Search Engine Optimization, seo

But first why is Wordpress so popular and how to use Wordpress?

The quick answer is it’s a professional open source platform that is incredibly easy to use by non-technical people.  No code writing, no CSS or HTML, no geeky stuff at all really.  If you can point and click you can design and administer a Wordpress website.

Functionality, flexibility and automation are also key features when using Wordpress.  What would take days to put together using static HTML design is done literally in minutes.  The automation features not only make your site more receptive to search engines but saves you an enormous amount of time as well.

Did I mention Google loves Wordpress.  It loves the ease and simplicity that the software offers the web spiders.  It loves the permalinks.  It loves the fact that each page has meta tags for easy recognition of keywords.  When Google loves you it pays you back with quick indexing and good ranking for a keyword.

So just how easy is it to set one of these up?  We’re going to give you five quick steps that will have your blog up and running in less than two hours from start to finish.  There’s not enough space here to cover all the options but this will get you started.

In order to effectively use Wordpress, and own the real estate you are going to have to buy a domain (about $10.00) and get a hosting service (about $10.00 a  month).  There are two steps here that are going to slow you down because you really want to think about them.

The first is selecting a domain name.  If you’re a local business and the name of your company is Smith and Son Plumbing, and you service Kansas City, it probably would be better to get plumberskansascity.com rather than using your company name.

Think about that for a minute.  If you live in Kansas City and your tub backs up and you use the internet to find a plumber, what would you enter in the search? Probably Plumbers Kansas City right?  Remember, the domain name does not have to be the name of your site.  When visitors go to plumberskanasascity.com they will arrive on a site whose name is whatever you make it like Smith and Son.

So now you have a domain and a hosting service.  Go to the hosting service control panel or C Panel and find the red icon for Fantastico and click it.  A menu will come up and you want to click Wordpress.  You’ll be asked for the URL for the site, site name, create a user name and password and enter a valid email.  Click install.

Boom.  You have your blog.  Okay it’s a lumpy looking blue thing that is the default but we can fix that.  What we want to do first though is clean up the default.  There are a bunch of categories that will not be relevant to your subject so we just go into the dashboard and start deleting with a click of a mouse, those headings that we don’t want and adding the ones we do.

Now to get rid of the default design or theme as it’s called.  There are over 1,000 free themes available for you to choose from so this is the other time killer.  Switching themes, once you selected one you like is a snap.  And if you don’t like it no worries, you can swap it out for another.

The only thing missing now is content so we need to add a post or article.  You’ll find that the tool for this resembles Word and you can simply cut and paste an article into it or create it in the tool.  What’s really cool is you can add meta tags to this page and that goes a long way to making it Google friendly.  Click a button to publish and your blog is up and running.

This doesn’t even scratch the surface of all the cool things you can do with plugins and other features.  It just gives you an idea as to how to use Wordpress and how easy it is to create a professional website without any design skills.  If you need a site you need Wordpress.

Technorati Tags: Blogging, How to Use WordPress, Internet Marketing, Make Money Online

Welcome to SEO Bacics, Part 6. Today’s topic is : Your Five Steps to SEO Success. 

In the last 5 parts of SEO Basics we talked about SEO, what is is, why it is important, etc. In part 5 we touch upon the perceived SEO roadblocks that you may have, not knowing which way to go, not a techie, no time, no money, don’t know where to start, etc. In part 6 I am going to show you the five steps to your seo success. Simply watch the video below.

Learn Strategic Internet Marketing for free by subscribing to Progressive Wealth Academy’s Monday news letter. Simply enter your name and email address in the opt in box to the right and get more free video tutorials like this… for FREE. Value $$$$$.

Technorati Tags: Internet Business, Internet Marketing, Search Engine Optimization, seo

Welcome to SEO Bacics, Part 4. Today’s topic is : Why SEO. 

In the last 3 weekly issues we talked about SEO and the importance of keyword research and proper keyword selection before you begin working on your website and optimizing it, on-page, for Google or any other search engine to ensure relevance recognition.  We covered the  topic of off page SEO and the importance of building links pointing to your website to help increase your website importance and hence its page rank. Last week we also talked about the criticality of competition research prior to making your final keyword phrase selection.

Now that you know what all these terms mean, I want to explain why they are all important. Therefore, the topic this week
is why SEO.  Well, there are many reasons why each one of us should be worrying about SEO, but I want to point out 2 reasons only

1. The main benefit of SEO is that when our websites are SEO optimized and therefore rewarded with placement on page one of Google, let’s say, we are going to get traffic. No matter how fabulous your website is, if you don’t get traffic to it, you may as well not have it. Traffic is key. No traffic, no visitors, no sales. It’s that simple. That’s the main reason why you need SEO.  If you want to make sales online or find more customers for your business, generate leads, etc., you need traffic and SEO gives you traffic.

2. Another major benefit is that the traffic coming to your website from the natural placement in the search results is free.
If you have already paid for advertisement, you know how expensive it can be. Well, with SEO this traffic is now FREE.Not only that, if your website is SEO optimized, your paid advertising cost will be lower. Either way, you are going to save yourself money for advertising.

Watch this free webinar SEO Basics recording for more detail. Enjoy it.

Learn Strategic Internet Marketing for free by subscribing to Progressive Wealth Academy’s Monday news letter. Simply enter your name and email address in the opt in box to the right and get more free video tutorials like this… for FREE. Value $$$$$.

Technorati Tags: Internet Marketing, seo

Technorati Tags: Affiliate Marketing, Information Marketing, Internet Business, Wealth Building, Web Design

Affiliate marketing is absolutely huge on the internet.  Giants like Amazon.com, Yahoo.com, Barnes and Nobel and others all have affiliate programs to promote their products and millions are paid out each year to affiliate marketers.

So how does a free affiliate program work?  Basically there are two ways to become an affiliate, deal directly with the advertiser or go through an affiliate network.  The idea is you drive visitors to their sales page and if the visitor purchases something you earn a commission. So how can you do this without owning a website?  How can you drive traffic to that sales page?

There are two ways; one is easier than the other.  The internet is full of free classified ad sites.  Some of these are ranked fairly high by Google which means if you place an ad on their site there’s a good chance that it will rank high in a search if it’s properly optimized.  In your ad you give a short sales blurb and then have the link to the advertiser’s sales page.  If people click through on that link and purchase something, bingo, you’ve just earned a commission.

The second way to drive traffic is through article marketing.  This is becoming trickier because more and more of the top article directories will not allow you to use a direct link to the affiliate sales page.  However there are still some that do so it still can be done.  

Let’s say you are promoting an outdoor rabbit hutch for Amazon.com.  With article marketing you would write a short story talking about the reasons a rabbit hutch makes good sense and what to look for in one.  You can’t pitch the one you are representing directly.  The article has to be informative about the subject.  However you are able to pitch the product in what’s known as the resource box at the bottom of the article.  In this box you’ll have a link to the sales page.

Of course you can use a website to promote these affiliate deals as well.  You can get free websites and blogs at Squidoo.com, Weebly.com and Blogger to mention a few.  Having these sites link to the affiliate sales page also gets around the article directory ban on direct links.  Simply put the link to your site or blog in the resource box and your good to go.

You should take care in selecting which free affiliate programs you select.  Find out how often they pay.  Is there a minimum pay out amount.  Do they offer any kind of free marketing tools?  How do they track sales?  Just like in anything else, there are good reputable affiliate programs and there are less respectable ones.  Do your due diligence before you commit to anything but do use this great affiliate marketing strategy.

Technorati Tags: Affiliate Marketing, Information Marketing, Internet Business, Internet Marketing, Wealth Building

Well free is a relative term.  There are free tools but it means you have to put the time into using them and your time really has a cost.  But when you’re first starting out it makes sense to use the free keyword tools just so you understand how the process works.  It will help you evaluate the pay for products when you finally decide to go in that direction.

Over 80% of all traffic starts as a search which means you want to do whatever you can to be on the first page of that search engine, preferably above the fold because that’s as far down as 70% of the visitors go. Getting to that position is not only about using the correct keyword optimization but it is an important starting point.

So how do you rank on page 1?  It starts with an idea for content.  That content can be for the website or an article but this is the stuff that you want to rank for.  Decide on a broad keyword for the article and then run it through one or two of the free tools to get keyword phrase ideas.

So where are these free keyword research tools?  There are two that are very popular, Google’s External Keyword Tool and the free version of WordTracker.  The two big differences between these tools is that Google will undoubtedly have more keywords listed but they will not have that great a list of long tail keywords.  The second difference is Google will express the number of searches monthly while WordTracker shows daily.

So let’s say you have a site that promotes dog supplies.  You might consider a piece of content on dog training because you have a number of products that fit into that category.  Go to Google External Keyword and enter the general term dog training.

You’ll notice you get a long list of keywords and that dog training gets over 1.5 million searches each month.  If you then open another browser and Google dog training you’ll see there are over 45 million results.  Two things are important here.  First broad keywords are not buying keywords, they are used by people looking for free information.  Secondly, this keyword just has way too much competition with 45 million returns.

If you scroll down a little further you’ll find electric dog training collar wit a little over 5,000 monthly searches.  Do a Google search on that term and you’ll get 45,000 returns.  Now we’re talking.  The longer tail keyword is looking for a specific need to be filled, one that might be filled by your products.  This is a better buying keyword.

Now if you did that same drill on WordTracker you would likely find even longer tailed keywords.  The search volume won’t be as much but the keywords are buying keywords.

The last thing to check is the competition for the keyword.  Some people will tell you to place the keyword in quotes and find the results of pages that have that exact keyword phrase.  You can do that if you like but how many people do you know that search that way?  None right?

What’s important is to see who is on the first page and if you have a chance to bump them.  Firefox has a free SEO plugin that will show you the page rank and much more for each return.

If the first page is dominated by .gov, .edu or Wikipedia returns, you probably will not stand a chance because those will be considered authority sites.  If however, you see articles from article directories or sites with a PR of 2 or less, give it a shot.

Yes all this is time consuming but that’s the cost of free keyword research.

Technorati Tags: Information Marketing, Internet Business, Internet Marketing, seo, Wealth Building

There are some things to look for when choosing an online user community. There are many different sites available. One thing to look for is the list of various forums that the site has. Forums make communicating and finding friends easy because the topics are there for you to join in.

Look for a fun user community that allows you to make your own home page and web log for free. The site may have templates to make the process easy. In fact, on some sites you can get your page up and going in just a few minutes. You may want to personalize your page by adding your own pictures or blogs so look for a user community that allows these features.

Another feature that is popular with an online user community is the ability to post videos or video logs (vlogs). This greatly enhances the use of the site and makes it more fun. Look for a great user community that has plenty of new features as well. Some have music videos incorporated into the site making them especially enjoyable.

Most important in finding a good user community is finding a site that you feel comfortable using. To look at a great new user community with lots of great features visit Mywolfbook.com – Meet People Online.

An affiliate niche shop is an internet sites showcasing the products you want to market which will bring you profits.  The hottest affiliate niche store software program available on the market is ProNicheStore.  This includes listings coming from ebay and Amazon with much more plugins getting supplied.  It is rather user friendly you may have your personal site working using hardly any effort.  Having your own personal internet site is a lot like having your own “real estate investment” on the web.  A lot of people gain their salary by doing this and any person may benefit out of this incredible possibility to produce income on the internet.  Building niche websites truly is the best way to earn cash on the internet.

Easy Affiliate Website

Once you obtain ProNicheStore you are offered use of every one of the instructional video tutorials which help to make constructing your specialized niche retail outlets pleasurable and simple.  You’ll have your personal empire of internet websites creating extra earnings for your household to many years to come.

Envision obtaining your individual niche store that generates several dollars to 100’s of dollars per day.  You can simply copy the process and create even more income generating online websites.  Your online store will make funds for you and your family 24 hours a day and 7 days a week without a stock, zero managing consumers, with no transport included.  You don’t need any kind of familiarity with web coding or any encoding expressions.  You’ll be able to have your own shop up and running within a tiny period of time.

By making use of ProNicheStore it will be possible to have an impressive appearing internet site with minor hard work.  You will find there are very committed employees that may help you along with any questions in addition to a discussion board which includes a live online chat.  ProNicheStore will even create your websites and install them for a small fee.  You no longer need any familiarity with just how to put together a web store or internet hosting company.

Make An Affiliate Website

In addition, you have the capability to develop any number of web stores as you wish.  While using PNS license you get an unrestrained quantity of internet websites.  The best element regarding owning your specialized niche stores could be the freedom you’ll have to gain as much cash as you wish without any constraints.

There are a lot of ways to make money online. Advertising can be sold. Subscriptions can also be sold. You can sign up to be an affiliate marketer. You could even sell products created by yourself. If you are new to internet marketing then the easiest option is affiliate sales. MLM programs can be used to sell countless products. You could sign up to sell products listed on Clickbank. You may even look into selling through well known already established retailers. The possibilities are endless and InfoProductKiller wants to teach you how to earn a full time living online.

As a newbie those products with the highest commissions are the most inviting. When you take the InfoProductKiller course, however, you will learn that the size of the commission does not matter-not if you can create enough sales. InfoProductKiller will help you make a real living through selling things through Amazon alone. In the realm of internet marketing Amazon is often overlooked. The commissions it offers seem low in comparison to other places. This may be true, but when only focusing on the commission you fail to realize one big pro to using Amazon, they are a very well known and incredibly popular online shop. When promoting things through Amazon you do not have to worry about potential customers not trusting your product. SEO is incredibly important in InfoProductKiller and covered in detail, along with the best ways to promote your sites. As with any other internet marketing endeavor, the amount of success you have is directly proportional to the amount of time and effort you put into your promotional efforts. The promotional techniques taught in InfoProductKiller have been proven to raise your websites within the search engine rankings. If you are higher up in the rankings, you will have more visits and should sell more products as a result. It’s pretty straight forward.

This course is made up mostly of videos that you watch to pick up the basic steps needed to generate traffic and increase sales at your site. Videos have become one of the best ways to learn about internet marketing because you can literally watch how things are put together. Once you have viewed these videos, you should be in a good position to start creating affiliate commissions with sale of a physical product. There are many different techniques that people use to earn money on the internet, but must of them do eventually boil down to sales. Most internet marketers stick with selling informational products, either for commission or by creating the products themselves. InfoProductKiller shows the user the ways that they are able to earn greater amounts of money via affiliate sales. You can apply the techniques taught in this course to the informational products you are already selling or you can put them to use selling physical products through online retailers for commissions. If you are astute and make good use of the information offered in the course, you will find yourself experiencing great sales and may even be able to do this work full time!

Lots of very helpful information about different  SEO techniques can be found right here: Internet Marketing Blog.