Welcome to SEO Bacics, Part 7. Today’s topic is : Summary of the Keyword research Process for best SEO results. 

In the first 4 parts of SEO Basics we talked about SEO, what is is, why it is important, etc. In part 5 we touch upon the perceived SEO roadblocks that you may have, not knowing which way to go, not a techie, no time, no money, don’t know where to start, etc. In part 6 I showed you the five steps to your seo success. Sn part 7 I would like to summarize for you the keyword research process, because it is way too important to not do it right. Just watch the video below and I will see you on the other side.

Here is the tool that I use for 100% keyword research automation.

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Technorati Tags: Information Marketing, Internet Marketing, Keyword Research, Search Engine Optimization, seo

Welcome to SEO Bacics, Part 6. Today’s topic is : Your Five Steps to SEO Success. 

In the last 5 parts of SEO Basics we talked about SEO, what is is, why it is important, etc. In part 5 we touch upon the perceived SEO roadblocks that you may have, not knowing which way to go, not a techie, no time, no money, don’t know where to start, etc. In part 6 I am going to show you the five steps to your seo success. Simply watch the video below.

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Technorati Tags: Internet Business, Internet Marketing, Search Engine Optimization, seo

Welcome to SEO Bacics, Part 5. Today’s topic is : Perceived SEO Roadblocks. 

In the last 4 weekly issues we talked about SEO, what is is, why it is important, etc. In part 5 I would like to touch upon the perceived SEO roadblocks that you may have – not knowing which way to go, not a techie, no time, no money, don’t know where to start…

Watch this free webinar SEO Basics recording for more detail. Enjoy it.

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Technorati Tags: Internet Marketing, Search Engine Optimization, seo, Web Traffic

Welcome to SEO Bacics, Part 4. Today’s topic is : Why SEO. 

In the last 3 weekly issues we talked about SEO and the importance of keyword research and proper keyword selection before you begin working on your website and optimizing it, on-page, for Google or any other search engine to ensure relevance recognition.  We covered the  topic of off page SEO and the importance of building links pointing to your website to help increase your website importance and hence its page rank. Last week we also talked about the criticality of competition research prior to making your final keyword phrase selection.

Now that you know what all these terms mean, I want to explain why they are all important. Therefore, the topic this week
is why SEO.  Well, there are many reasons why each one of us should be worrying about SEO, but I want to point out 2 reasons only

1. The main benefit of SEO is that when our websites are SEO optimized and therefore rewarded with placement on page one of Google, let’s say, we are going to get traffic. No matter how fabulous your website is, if you don’t get traffic to it, you may as well not have it. Traffic is key. No traffic, no visitors, no sales. It’s that simple. That’s the main reason why you need SEO.  If you want to make sales online or find more customers for your business, generate leads, etc., you need traffic and SEO gives you traffic.

2. Another major benefit is that the traffic coming to your website from the natural placement in the search results is free.
If you have already paid for advertisement, you know how expensive it can be. Well, with SEO this traffic is now FREE.Not only that, if your website is SEO optimized, your paid advertising cost will be lower. Either way, you are going to save yourself money for advertising.

Watch this free webinar SEO Basics recording for more detail. Enjoy it.

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Technorati Tags: Internet Marketing, seo

Welcome to SEO Bacics, Part 3. Today’s topic is : What is Off Page SEO.  Enjoy it.

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Welcome to SEO Bacics, Part 2. Today’s topic is : Why Keyword Research.  Enjoy it.

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Welcome to SEO Bacics, Part 1. Today’s topic is : What is SEO, anyway? Enjoy it.

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Well free is a relative term.  There are free tools but it means you have to put the time into using them and your time really has a cost.  But when you’re first starting out it makes sense to use the free keyword tools just so you understand how the process works.  It will help you evaluate the pay for products when you finally decide to go in that direction.

Over 80% of all traffic starts as a search which means you want to do whatever you can to be on the first page of that search engine, preferably above the fold because that’s as far down as 70% of the visitors go. Getting to that position is not only about using the correct keyword optimization but it is an important starting point.

So how do you rank on page 1?  It starts with an idea for content.  That content can be for the website or an article but this is the stuff that you want to rank for.  Decide on a broad keyword for the article and then run it through one or two of the free tools to get keyword phrase ideas.

So where are these free keyword research tools?  There are two that are very popular, Google’s External Keyword Tool and the free version of WordTracker.  The two big differences between these tools is that Google will undoubtedly have more keywords listed but they will not have that great a list of long tail keywords.  The second difference is Google will express the number of searches monthly while WordTracker shows daily.

So let’s say you have a site that promotes dog supplies.  You might consider a piece of content on dog training because you have a number of products that fit into that category.  Go to Google External Keyword and enter the general term dog training.

You’ll notice you get a long list of keywords and that dog training gets over 1.5 million searches each month.  If you then open another browser and Google dog training you’ll see there are over 45 million results.  Two things are important here.  First broad keywords are not buying keywords, they are used by people looking for free information.  Secondly, this keyword just has way too much competition with 45 million returns.

If you scroll down a little further you’ll find electric dog training collar wit a little over 5,000 monthly searches.  Do a Google search on that term and you’ll get 45,000 returns.  Now we’re talking.  The longer tail keyword is looking for a specific need to be filled, one that might be filled by your products.  This is a better buying keyword.

Now if you did that same drill on WordTracker you would likely find even longer tailed keywords.  The search volume won’t be as much but the keywords are buying keywords.

The last thing to check is the competition for the keyword.  Some people will tell you to place the keyword in quotes and find the results of pages that have that exact keyword phrase.  You can do that if you like but how many people do you know that search that way?  None right?

What’s important is to see who is on the first page and if you have a chance to bump them.  Firefox has a free SEO plugin that will show you the page rank and much more for each return.

If the first page is dominated by .gov, .edu or Wikipedia returns, you probably will not stand a chance because those will be considered authority sites.  If however, you see articles from article directories or sites with a PR of 2 or less, give it a shot.

Yes all this is time consuming but that’s the cost of free keyword research.

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Everything starts with content, of course.  You have to have well written valuable information to be considered relevant by the search engines.  If you have a page that is short on content, or is a PLR article, odds are you are not going to rank.

Always keep in mind the ultimate goal of Google and the other search engines.  They want to return the absolutely most relevant pages to their users in order to be the favorite search engine.  The more users they have, the more monetization opportunities exist for them.  They have a set of criteria in evaluating each page for relevance and they guard those criteria like it was a nuclear bomb secret.  Anyone who tells you they know exactly how Google works simply isn’t telling the truth so beware the programs that say they can game the system with some new great software.

What we do know for sure id that Google looks at a number of things.  How they weight each item is uncertain, but if you have them all you aren’t going to hurt yourself.

First is the content on the page.  As we’ve said is has to be relevant and it shouldn’t be stuffed with keywords.  Google is looking for a natural language that would include other keywords relevant to the base keyword.  This is called LSI and you can learn more about it on Google’s site.

The Article title, page metatag, and the name of the page file should all have the keyword you’re trying to rank for in it.

Easy so far right?

Google also takes into account what other people think of your site.  The thinking is, if you have a site on gardening, and a rose club has allowed you to post a link on their site, then the rose club must think you’re site has value for their members.  This is called backlinking and the more relevant backlinks you have the more “votes” Google sees.

To be worth anything in the ranking process, these backlinks have to be from a relevant site.  In our example, a rose club is linking to a gardening site.  That’s an excellent backlink.  If that gardening site has 20 links from like type sites they will rank better than a gardening site that has 1,000 links from totally irrelevant sites.  Beware automatic directory submitters unless they have directories that are in your niche.  Getting a link from a site that has nothing to do with your niche is next to worthless.

One of the easiest ways to get quality backlinks is to create other similar sites and link back to your main site.  This doesn’t mean you have to go out and buy a bunch of domains, you can use free platforms like Squidoo, Weebly or HubPages to create blogs and link back.  So if you have a gardening site, create a garden supplies site on Squidoo and a recipe site on Weebly and perhaps an office plant blog on Hub.  All three are relevant to your min site and will have good backlink juice.

Forums are also a great source of free quality backlinks.  If you join a forum and become an active member, often the forum will allow you to include your URL in your signature.  Each time you reply to a comment or start a thread you have another backlink.  Just be sure that your participation is substantive and not just spam.

There are literally dozens of free classified ad sites. Don’t expect a ton of visitors from these places, but if you place an ad in the correct classified section, Google will pick up the URL and count it as another link.

There are dozens more ways to plant your URL across sites and build backlinks.  Just remember that the more relevant the sites where you leave them, the more juice or votes Google is going to reward you with.  Do a good job of backlinking s interne marketing help and your well on your way to ranking on page 1.

Technorati Tags: Internet Business, Internet Marketing, seo, Wealth Building

1. Develop a nice design and concept. Having a nice design that is carefully planned will give an impression to your readers that your website is a legitimate and trustworthy website. Use appropriate fonts and colors, this will make important element in your website to be more appealing and eye catching.

2. Make your website convenient and easy to navigate. Think of every regular Jane and Joe that would conduct the search. And the way to do this is by having a simple yet powerful keyword or phrase that would make your website be visited by search engine crawlers for indexing.

3. Have relevant content rich articles. Bear in mind that the people visiting your website are looking for information and answers to their problems. It is important that they can find substance in the articles in your website; you should be able to provide quality and informative information. Is at this point that search engine spiders and crawlers will regularly visit your site because of the quality content you are writing.

4. Manage your site. It is important that you keep your articles fresh and updated. Remember a SEO worthy site is those that sites that are giving informative articles. And being informative means that you have to supply fresh information to your visitors so they will keep visiting your site and bookmark it even.

5. Be accommodating and answer queries and questions regularly. As much as possible prompt in answering their questions.

6. Join social networking sites from there endorse your website, then create links that will lead into your websites.

7. Be creative and create some stir in your target market. Give press releases to make your website popular. There are other websites and press release directory that is available that you can use for this kind of advertising.

8. Offer free giveaways like free newsletter, free tutorials or live video instructions that are related to the contents of your site. This will generate traffic and will rapidly make your website more popular.

9. Incorporate informative events that are happening in your circle. Make your readers be informed in the world you belong too, incorporate news about what is the latest development that pertains to your product.

10. Be informed, learned how SEO works and how top search engines such Google and Yahoo operates. Understand how these giants operate and how they track down relevant and informative websites to belong to their database of indices. Learn how to get a rank from this giant search engines and apply it into your website.

The article was written by Leia Mahalo a freelance SEO and SEM specialist working for i-trepreneur.com. If you wish to contact Naomi please visit i-trepreneur.com Blog.

Technorati Tags: Internet Business, Internet Marketing, seo, Wealth Building